Project Scope: Trademark Development, Brand Identity, Art Direction, Copywriting
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma
Collaborators: Jae Garcia, Madi Fujawa, Caitlin Corkran, Colin Morris
Contribution: Organized Photoshoot, Stationery, Badges, Posters
Overview: HAAM, or Healthcare Alliance for Austin Musicians, is a non-profit organization that provides healthcare to local Austin musicians.
Approach: To celebrate the vibrant and diverse identities of the Austin music scene, the project draws inspiration from gig posters, particularly in the use of type and color. This visual direction showcases the brand in a distinctive and expressive manner. This approach not only captures the spirit of Austin’s music culture but also creates a fresh and unique look for healthcare. By infusing creativity and personality into the design, the brand stands out from competitors and resonates with its target audience.
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma
Collaborators: Jae Garcia, Madi Fujawa, Caitlin Corkran, Colin Morris
Contribution: Organized Photoshoot, Stationery, Badges, Posters
Overview: HAAM, or Healthcare Alliance for Austin Musicians, is a non-profit organization that provides healthcare to local Austin musicians.
Approach: To celebrate the vibrant and diverse identities of the Austin music scene, the project draws inspiration from gig posters, particularly in the use of type and color. This visual direction showcases the brand in a distinctive and expressive manner. This approach not only captures the spirit of Austin’s music culture but also creates a fresh and unique look for healthcare. By infusing creativity and personality into the design, the brand stands out from competitors and resonates with its target audience.
