Project Scope: Trademark Development, Brand Identity, Art Direction, Packaging, Copywriting
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Overview: Old City Syrup Co. is a craft maple syrup company in Vermont. Their organic syrups are made in small batches and produced using traditional methods.
Approach: The project’s direction came from the handcrafted, traditional values of the brand itself. The outcome references traditional, hand-set typography by using a mix of bold typefaces and multiple weights. This time period is further referenced by incorporating the use of tangent lines and borders. The brand’s identity as a local, family-owned business is reflected in the design through the use of a warm color palette. This approach not only captures the essence of the brand’s personality while also creating a welcoming visual experience for customers.
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