Project Scope: Trademark Development, Brand Identity, Art Direction, Packaging, Copywriting
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Overview: Old City Syrup Co. is a craft maple syrup company in Vermont. Their organic syrups are made in small batches and produced using traditional methods.
Approach: The project’s direction came from the handcrafted, traditional values of the brand itself. The outcome references traditional, hand-set typography by using a mix of bold typefaces and multiple weights. This time period is further referenced by incorporating the use of tangent lines and borders. The brand’s identity as a local, family-owned business is reflected in the design through the use of a warm color palette. This approach not only captures the essence of the brand’s personality while also creating a welcoming visual experience for customers.
Approach: The project’s direction came from the handcrafted, traditional values of the brand itself. The outcome references traditional, hand-set typography by using a mix of bold typefaces and multiple weights. This time period is further referenced by incorporating the use of tangent lines and borders. The brand’s identity as a local, family-owned business is reflected in the design through the use of a warm color palette. This approach not only captures the essence of the brand’s personality while also creating a welcoming visual experience for customers.
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/bc6ab854-43f9-4f86-b0ad-803b7cd48683_rw_3840.jpg?h=c8a0f65b5aeb0c67f0c81c077cecb21e)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/0ad77fb2-964f-4047-8897-5983e37adf58_rw_3840.jpg?h=364ff44a7b2a8c8225f9e92e8f4702bd)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/bb6d5b52-1b83-4826-9c69-b01f0e22da94_rw_3840.jpg?h=72f426abd7aa075fe96ab1a0ad50cea7)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/b0d14e3a-e12b-454e-8519-b65b143a2eb9_rw_3840.jpg?h=7e56b69104370f52a7c1dd088639298c)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/f9f5cee8-7895-4ab3-810a-a0cff4d530df_rw_3840.jpg?h=5992ea33d2c750fdcc19e22b5c3a81b4)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/e4be7749-0b32-4296-9e21-106173ea7636_rw_3840.jpg?h=3652650a1fe1236b5463e979ae946ec5)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/1efec1df-3945-4266-b894-21ef9a762408_rw_3840.jpg?h=f90611f74787f091f5587eaf5c6100c2)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/b9a8391d-139a-46bb-9476-6a5af5a6b2d9_rw_3840.jpg?h=01750aa34a06510400af35427280693c)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/d3e1619b-2700-44eb-8ad8-f963d0665aac_rw_3840.jpg?h=f117fa57009661d1f7417fb3fbf9cd1f)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/abb2e3f7-acba-4f57-90e9-bf372314022f_rw_3840.jpg?h=80b6362d14e4ff8139b5e5e220f2e2d7)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/e593a771-d70f-479d-8775-24a77b287a35_rw_3840.jpg?h=8755ece1cec9ff916a0c68a0de23f09a)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/90b7a1e2-6033-47f2-bd39-9843a61eaa0f_rw_3840.jpg?h=98fbac356f37a0397b5378815039ad6a)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/054c9682-eae5-4dd0-bb2a-7e589a167e64_rw_3840.jpg?h=5ca43d5c9ccc9e2f2a45bbd5e8b66078)
![](https://cdn.myportfolio.com/bfa957b1-9a1a-42f7-a3a0-ae52c6bcb8b6/0f59458c-ea6a-4c4e-ba98-f06d2e3e4755_rw_3840.jpg?h=e401e50dac77d8e8a5f72b133644db5c)