Project Scope: Trademark Development, Brand Identity, Art Direction
Tools Used: Adobe Illustrator, Adobe Photoshop, Procreate, Adobe InDesign

Overview: yellow DOG studios is a recording studio in Wimberly, Texas that uses both analog and digital recording mediums to create a unique sound.
Approach: The project reflects the brand’s focus on recording with both analog and digital mediums by incorporating a mix of analog and digital graphic methods. Hand-drawn illustrations are used throughout and complemented by graphic elements such as typography, photography, and textures. This approach creates a cohesive visual experience that exudes a rustic, Texan look and feel, which is in line with the brand’s desire to showcase its local roots. By blending these techniques, the project not only represents the brand’s unique approach to recording but also elevates its visual identity.
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